Three Shows, Two Continents, One Week

28th March 2016

Some of you reading this face this exact scenario in your business: multiple shows in different locations and limited staff and resource to cover them all. The staff were faced with that same dilemma this last week with OTC Asia, Subsea Tieback and ICoTA all taking place virtually at the same time. Luckily, we had the staff to pull off being on two different continents at the same time and here is our overall take on the happenings from each:

OTC Asia – Kuala Lumpur Convention Center, Kuala Lumpur Malaysia

Amid mixed industry reports in the past couple weeks, the tone in KL was one of cautious optimism. While attendance this year was lower than the inaugural event two years ago – which could be expected given the current economic situation of the industry – the number of exhibitors significantly surpassed that of OTC Asia 2014, with more than 300 companies and organisations putting their best foot forward in featuring their latest technology, equipment and service offerings. This signified the importance of the event as a platform to create discussions, present opportunities, or even spur collaborations and partnerships for mutual benefits. Attendees at the four-day event were generally upbeat and engaged around the prospects for the energy industry in the region.

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Subsea Tieback – Henry Gonzalez Conference Center, San Antonio, Texas USA

As usual PennWell put on a great event in San Antonio, which kicked off with a somewhat crowded networking reception on Tuesday evening. It didn’t appear the downturn had much effect on attendance this year and the mood was generally upbeat. The folks we talked to mostly commented they are still seeing value in attending more focused shows such as #subseatieback and while the number of conversations may be down, the quality of the conversations are up.

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ICoTA – George R. Brown Convention Center, Houston, Texas USA

While the rig count continues to fall, it is natural for the mood in the coiled tubing industry to be a bit more downtrodden. One exhibitor even going so far to say that it is very bleak just now for this part of the energy industry and it may never recover. That said, there was still a thread of positivity being woven through the halls of the George R. Brown Convention Center in Downtown Houston and that was the idea that innovation is going to pull the industry to a brighter future.

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Do you agree with our take? Let us know what you think.